Blog - DebI Hughes

Lead Generation, New Agents

How to Handle a Negative Review or Comment

Handling negative comments or reviews online can be challenging, but it’s essential for maintaining a positive brand image and customer relationships. Here are some effective strategies to handle negative feedback: Take It Seriously: Investigate the circumstances behind the negative comment. Understand if other customers have faced similar issues. Contact the customer if possible to resolve […]
Social Media

Optimize Your Google Business Profile

Optimizing your Google Business Profile (formerly known as Google My Business) is essential for attracting more reviews and improving your online visibility. Here are effective strategies to optimize your profile: Claim Your Business Profile: If you haven’t already, claim your business on Google. This ensures that you have control over the information displayed and can […]
Lead Generation

Creating a Must Read Real Estate Newsletter

A great real estate newsletter should be engaging, informative, and tailored to your audience. Here are some proven ideas to include in your real estate newsletter: Open House Highlight: Showcase notable open houses happening in your area. Feature brand-new listings, price reductions, waterfront properties, and vintage homes. If you have your own open houses, promote […]
Social Media

Let’s Get Social and Grow!

Demonstrating your expertise on social media can help you stand out and attract potential clients. Here are some creative ways to showcase your skills and knowledge: Create a Social Media Portfolio: Build a portfolio that highlights your past and present social media campaigns, content, and projects. Include real-world metrics to demonstrate your success. Use platforms […]

Lead Generation How to Handle a Negative Review or Comment Handling negative comments or reviews online can be challenging, but it’s essential for maintaining a positive brand image and customer relationships. Here are some effective strategies to handle negative feedback: Take It Seriously: Investigate the circumstances behind the negative comment. Understand if other customers have faced similar issues. Contact the customer if possible to resolve […]

Social Media Optimize Your Google Business Profile Optimizing your Google Business Profile (formerly known as Google My Business) is essential for attracting more reviews and improving your online visibility. Here are effective strategies to optimize your profile: Claim Your Business Profile: If you haven’t already, claim your business on Google. This ensures that you have control over the information displayed and can […]

Lead Generation Creating a Must Read Real Estate Newsletter A great real estate newsletter should be engaging, informative, and tailored to your audience. Here are some proven ideas to include in your real estate newsletter: Open House Highlight: Showcase notable open houses happening in your area. Feature brand-new listings, price reductions, waterfront properties, and vintage homes. If you have your own open houses, promote […]

Social Media Let’s Get Social and Grow! Demonstrating your expertise on social media can help you stand out and attract potential clients. Here are some creative ways to showcase your skills and knowledge: Create a Social Media Portfolio: Build a portfolio that highlights your past and present social media campaigns, content, and projects. Include real-world metrics to demonstrate your success. Use platforms […]

Lead Generation Be Level 4 Google Guide to Grow Your Real Estate Business As a real estate agent, becoming a Level 4 Local Guide on Google offers several benefits that can enhance your professional presence and reputation. Let’s explore why you should consider achieving this level: Increased Visibility: Local Guides contribute valuable content to Google Maps, including reviews, photos, and information about places. As a Level 4 Local […]

Lead Generation The Fortune is in the Follow Up ! Following up with leads after an open house is crucial for converting potential buyers into clients. Here are some effective tips to help you make the most of your follow-up efforts: Promptness Matters: Act quickly: Reach out to leads within 24 hours of the open house. Fresh in their minds, they’ll appreciate your timely […]

Lead Generation The Race to 150 Reviews As a new real estate agent, building a strong online reputation through reviews is crucial. Here are effective strategies to get more reviews: Be Upfront and Ask: Don’t wait for clients to spontaneously write reviews. Ask them directly after a successful transaction. Explain how valuable their feedback is for your business. Start Early: Begin talking […]

Social Media Creating Success Using LinkedIn for Your Real Estate Business Creating engaging content on LinkedIn is essential for building your professional brand and connecting with your audience. Here are some unique and effective approaches to consider: Poll Your Audience: Pose thought-provoking questions related to your industry or niche. Encourage interaction by asking for opinions, preferences, or predictions. For example, ask about emerging trends, favorite tools, […]

Social Media Creating Consistent Instagram Success! Maintaining a consistent posting schedule on Instagram is essential for building your brand and engaging with your audience. Here are some effective strategies to help you stay on track: Reconnect with Your ‘Why’: Understand the core reasons behind your social media efforts. Whether it’s sharing your passion, connecting with like-minded individuals, or growing your business, […]

Lead Generation Using Landing Pages to Grow Your Real Estate Business Real estate landing pages play a crucial role in capturing leads and converting them into clients. Let’s explore some effective ideas for creating high-converting real estate landing pages: Property Search Landing Page: Create a dedicated page where visitors can search for properties based on location, price range, and other relevant criteria. Include an intuitive search […]

Lead Generation 5 Videos to Attract Buyers Video Idea No. 1: Moving to [Your City]? 7 Local Insights You Should Know Now let’s transition to a few buyer attraction video ideas, and this first one will unquestionably establish you as the local expert. What would you tell someone who was moving to your town from out of the area? I’m sure you could come […]

New Agents 7 Hyper Local Videos to Make Today for Sellers! 7 listing attraction videos. Video Idea No. 1: Selling in [Your City]? Avoid this $25,000 Mistake! What’s the most costly mistake homeowners tend to make when selling a house? Surely you can think of something compelling. Then make a video about it and tailor it to your market. It doesn’t have to be long… Grab […]

New Agents Writing Your Real Estate Bio Crafting an effective real estate agent bio is essential for making a strong first impression on potential clients. Whether you’re an experienced agent or just starting out, here are some tips to help you create a compelling bio: Understand Your Audience: Before writing your bio, research and identify your target market. Understand their preferences, needs, […]

Social Media Using Instagram Stories in Your Real Estate Business Instagram Stories can be a powerful tool for real estate agents to engage with their audience and complement their regular posts. Here are some effective strategies to make the most of Instagram Stories: Behind-the-Scenes Insights: Showcase your day-to-day life as a real estate agent. Share snippets of property visits, team meetings, or negotiations. Authenticity resonates […]

Social Media Best Hashtags for Real Estate Using relevant hashtags can significantly boost your visibility on social media platforms. Here are some popular real estate hashtags that realtors can use to enhance their online presence: General Real Estate Hashtags: #realestate: A widely used hashtag for all things related to real estate. #realty: Another common hashtag that encompasses property listings, agents, and industry […]

Lead Generation Top 10 Agent Mistakes in Growing Their Business New and experienced real estate agents often encounter common pitfalls. Here are some mistakes to avoid: Lack of Prospecting: Failing to consistently prospect for new clients is a common mistake. Agents should actively seek leads through networking, referrals, and marketing efforts. Waiting for clients to come to you can slow down your progress. Not Building […]

New Agents How Does a New Agent Get Started? Starting a real estate career can be both exciting and challenging. Here are 10 essential tips to help kick-start your journey as a new real estate agent: Start Talking to Your Friends and Family Right Away: Let them know about your intent to become a real estate agent. Many people plan to buy a house […]

Social Media 5 Essential Videos For Every Real Estate Agent As a real estate agent, creating compelling videos can significantly enhance your marketing efforts and engage potential clients. Here are five essential types of videos that every real estate agent should consider making: Introduction Video: Whether you’re a new agent or an established one, an introduction video is crucial. Use it to introduce yourself, showcase your personality, […]

Social Media Creating Engaging Content for Your Facebook Business Page When it comes to creating engaging content for Facebook business pages, there are several effective types you can consider. Let’s explore them: User-Generated Content (UGC): Encourage your audience to create content related to your brand. UGC can be in the form of text, images, videos, or reviews. It not only saves you time but […]

Farming Ten Creative Ways to Farm Your Neighborhood Without Cold Calling Geographic Farming: This strategy involves focusing your prospecting efforts on a specific area or type of client. Instead of relying solely on traditional marketing like postcards and fliers, start with quality conversations. Engage with potential clients over the phone, at open houses, or even face-to-face by knocking on their doors. Building rapport directly sets you […]