5 Videos to Attract Buyers

Video Idea No. 1: Moving to [Your City]? 7 Local Insights You Should Know

Now let’s transition to a few buyer attraction video ideas, and this first one will unquestionably establish you as the local expert. What would you tell someone who was moving to your town from out of the area?

I’m sure you could come up with 100 things, but whittle it down to 7 or 10 or whatever catchy number works for you, and then create a video.

You might want to mix in some local flavor like your favorite parks or restaurants along with tactical advice for their move such as what part of town they might prefer, current home price range, etc.

Video Idea No. 2: Buying an Investment Property in [Your City]: 7 Mistakes to Avoid

Working with investor clients is a great way to add diversity to your lead pillars, and making a video like this will surely attract them. Show off your local expertise and showcase your area to connect with locals and potentially attract out of town investors looking to buy in new markets.

Video Idea No. 3: Buying a Second Home in [Your City]: 6 Things You Need to Know

If you live and work in an area with lots of retirees and/or vacation homes, this is a perfect video to create. Walk people through the highlights of your area, what they can expect from the home-buying process, the taxes and local fees they might need to know about, local Airbnb regulations (in case they’re interested in renting the property when they’re not there), local recreation and more.

Video Idea No. 4: What $[Dollar Amount] Gets You in [Your Town]

This one has endless possibilities. You could create videos at all different price points featuring homes currently on the market or recently sold properties to give people an idea how far their money will go in your area.  Better yet, create this video starting at the airport, showing them potential places they could stay when visiting town, and then walk them through various properties inside the MLS.

Because of market fluctuations, this video might have a shorter shelf life than some of my other suggestions, but it’s worth it because it’s uber-compelling to those who might be interested.

Once you create this video, I’d suggest you revisit it every six months or so to see if it’s still relevant. (If not, don’t take it down but DO create an updated version.)

Video Idea No. 5: Driving Tours of Every Community You Work

Now we’re getting into some more generic video ideas not necessarily targeting buyers or sellers, but they’ll still get you known throughout your community. This first one is an idea championed by L.A. Rockstar Christophe Choo, who created driving tours of all the West L.A. neighborhoods and all their distinctive differences, noteworthy properties and his insights.

Even if your communities aren’t as glamorous as the Beverly Hills-adjacent neighborhoods Christophe serves, this is a surefire way to establish yourself as a local expert. And the beauty of these videos is that they live online forever, meaning more and more people will find you through them as time goes by.

Simply mount your camera on your windshield, describe the community while driving through it, make any minor edits, and then post it on your website and YouTube for eternity. Then do the same thing for the subdivision next to that one. And so on and so on. Soon you’ll be the talk of the town and widely considered the local market expert.